Intro:
Welcome to doTERRA Diamonds Discuss where you'll be inspired by stories, tips, and strategies by doTERRA's top leaders who will then help you turn your passion for holistic wellness into your own profitable and flexible business. And now here's your host Double Presidential Diamond, Hayley Hobson.
Hayley Hobson:
Hello, my friends. Welcome to doTERRA Diamonds Discuss, where we teach entrepreneurs with a passion for holistic wellness, how to make a six figure income or more so they can work from home, have the flexibility they've been craving with their time and make more money than they've ever imagined. And today's interview is with Danielle Hillman. She is a doTERRA diamond combined her love for essential oils with her daily life. Living on a cattle ranch. Danielle began building her business in 2014, and she was motivated to replace her income. At that point, she was a full-time daycare provider and she was motivated to replace her with doTERRA income instead. And in 18 months she accomplished her goal 18 months. She accomplished her goal and she began working her doTERRA business full time. You know, her story is really inspirational. Even beyond that, she's had to overcome some personal tragedy in her life, which we can talk about today and had the loss of an adult son in 2020.
Hayley Hobson:
So she's in even harder to the support from the essential oils and the community and her business has shifted. Her message is one of service to individuals coping with grief, loss and anxiety. And the reason I love this message is because not that you know, this specific message, but the message I'm bringing you today. Although I love her message too, is that you get to come in here. However you want with whatever message you do have at the time that resonates with you. And over two years, three years, five years, I guess, for Danielle right now, it's been eight years since she started her business. Her message has shifted and it's allowed her to connect even more intimately with a community of people who actually needs her as she needed others during her, during her point in her life where she was grieving. So I can't wait to hear from her. You guys are gonna love her. Danielle, are you ready? Are you ready to get started?
Danielle Hillman:
I am. Thank you so much, Hayley for inviting me on here. I really appreciate
Hayley Hobson:
It. Oh my gosh. You're so welcome. So tell us a little bit it about yourself.
Danielle Hillman:
Well I live in Kuna, Idaho, and like you said, we live on a cattle ranch and this is my husband's dream, you know, to live on a cattle ranch. And since, you know, we can work anywhere. It works for me too. I loved at first I loved my, I was all the animals and I was really getting the message out there that you can use these oils on your horses and cows and chickens and sheep and dogs and cats. And that was amazing. And I had a really good following and a just really, really excellent time doing that. And that was my why for so long until like you said I did experience the loss of my son in 2020, and I was kind of at a crossroads there, some people that could just take you down and you'd just be finished.
Danielle Hillman:
And I had to decide what that was gonna mean for me. And what, what helped me a lot is that my son Jake, he absolutely loved the oils. He was on my front line. He was really trying to work the business too, but he loved the oils. And so knowing that I know that I needed to keep going because I wanted to make him proud and I do feel like he does put people in my path and puts me in people's path to where I can help them with my new path, which is finding people who are going through loss and grief and really letting them experience the oils for that.
Hayley Hobson:
Well, Danielle, you know, it it's, like I said, when we first started, I think that it's really phenomenal. How, you know, we all have our different paths when we come in here and our doTERRA story, as we enter this journey with essential oils or holistic wellness, or of eventually even the business, it, it, it ebbs and it flows and it, and it weaves itself into something else. And it doesn't have to look the same to everyone. And I know that your journey has been hard, but I know that you have a massive message to share, and I'd love to find out from you and have our audience here. Like we, what is that message? Like? What, what, what did you want to tell the world when you first started building your business and after you experienced what you experienced, which much have been? So I, I can't even imagine losing a child, honestly, like my heartbreaks for you, what it looks like for you now?
Danielle Hillman:
Well at first my message was probably just like most of us, we love the oils. We know they change lives. We know they work. I love, love, love more than anything else in doTERRA. I love my tribe. I love my team. I'm I just am so passionate about my team. And they rallied around me so much. Just like family would. And they actually held me up through this time. In, in my team, we do a lot of cohesive events. We do the spoil event that took us through COVID. So we started it four years ago. So we were doing this spoil event online live Facebook event every month. And if it weren't for us, having had done that two years prior to COVID, I don't know if our team could have survived. COVID the way that we did then also losing my son.
Danielle Hillman:
I think everybody had expected us to just shut down for a while and I, I couldn't, I couldn't let my team down. So I, you know, I dug deep and found my strength and I always say that I'm doing it for Jake. We have a hashtag just for Jake and everything I do is just for Jake. And it gives me the strength to keep going. And that that's my new, my new passion and my new why. And I always think about Justin Harrison saying your why should make you cry? And my why has evolved over the eight years? And now my why definitely does make me cry. So,
Hayley Hobson:
Yeah, I, I, you know, the why making you cry is a message that I really encourage people to dig deep on themselves. And by the way, you don't have to have a personal tragedy to actually be successful at doTERRA. You don't have to have a personal tragedy to be successful at anything, but there is something deeper inside of all of us, the message that we need to get at. And I talk about this all the time. When I, when I, when I share branding tips or I'll call it client avatar or client customer gifts like hips, when you are getting your message out there, there's a reason that you're here. There's a deeper reason than just like, I love the oils. There's a deeper reason even than I had a stomach ache. And you know, like, I, I have some relief now, there are deeper reasons why we're here and we're sharing.
Hayley Hobson:
There's been some type of massive impact that whatever you're doing has had upon yourself, your family, your life, and it gets, it gets to go deeper and it gets to go deeper and it gets to go deeper with every experience you have. You know, I was, I was hanging out in my kitchen last night and my daughter was on, she's obsessed with the band BTS. It's a K-pop band. And I took her to the concert actually weekend in Las Vegas, which I had a lot of hesitation about doing it's like, it was, the seats were like ridiculously expensive. We had a fly from Denver to Las Vegas. We had to, you know, stay at a hotel. It was like a really big weekend. And I was like, really? I mean, she's 12, is this something that I wanna do? And you know, she had been, she'd been asking for two years.
Hayley Hobson:
So finally I, I came even I did. And by the way, I'm so glad that I did like with the, the, the experience that we had together was phenomenal, but we come back and it created this bonding moment for us. And so now, like, she's really excited that I'm into the band with her now. Like I'm obsessed also with the band members and their choreography and their performance and their pre-production, their post-production, I'm obsessed with their marketing. If you guys know any, anything about me, I'm obsessed with marketing. And so she's sitting in there and she's getting so creative. I, the story has a point, I swear, and she's getting so creative and she's, you know, she's creating content in the car, she's doing her own tos. And, and, and what I want to land here is that my why, which used to be something like, yeah, like my digestive system was a mess and it was providing me a lot of discomfort.
Hayley Hobson:
And, you know, that led to my immune system being not so strong. And me feeling like under the weather a lot, and my brain not functioning and feeling fuzzy and not getting a great night's sleep and hormones being off. And me being kind of bitchy and like never being happy. Like there's all that. But once I've seen where I can go and how I can get that message across and create financial freedom for myself and teach others, my bigger one now is her like, like I look at her now and I'm just like, you're an amazing human being. And look what you've learned from being around me, look at how you've show up, look at how you get online, look at how you create your content. Look at. I was going back at her Instagram account, which by the way she hasn't posted on in six years.
Hayley Hobson:
So she was six when she created the account, she's got like only 10 photos up there, but I'm looking at the copy that she's writing as a six year old. I feel like I literally wanna bring it up for you guys right now, while I'm talking and am blown away with the person that she's become because of the experiences that she's having. So here's one right here, she, this is me traveling for a doTERRA event back in 2016. And she writes, my mom just finished up her event. I think she did a great job. She let me use her iPhone so I can call my dad, my sister, and some of friends during her event. That was fun. And this is me with my mom and my aunt and my uncle, like six year old. She's writing that, you know what I mean? , here's another one.
Hayley Hobson:
We went to a juice barge. She says my mom had been trying to get me to drink her smoothie forever. But now with names like angel food cake, chocolate smoothie, or those hot pink and bright colors, I think I might give it a try. This is my why. Like, I'm creating a little entrepreneur here. You see what I'm saying? And so there's so many different things that happen. Like you may get the tension in your head to go away, or you may wake up with the mental clarity that you didn't have, or you may help somebody down the street, you know, who sprained their ankle. And they've got some inflammation that they wanna diss in their, in, in, in, in, you know, in their body. But what you're really doing is you're showing up in such a bigger way, even when you don't know you're showing up.
Hayley Hobson:
And I wouldn't have even known that had I, not, for some reason, like, finagles my way back there and started reading the copy. And I was like, wow, like, look at what I'm look at the impact that I having on, even my own family in such a significant way. So I love this conversation, Danielle, about having this deeper. Why? Because you can have a why when you come in and it doesn't have to be so deep, it could just be like, Hey, I just wanna try holistic natural remedies. But if you decide to go deeper, if you allow yourself to go deeper, you allow yourself to experience and you allow yourself to show up, show up bigger. Like I show up big in my home and that's why she at age six and now at age 12 is showing up big too. And I will continue to show up bigger and bigger and bigger every day, if that is the little human that I am raising in my house. Do you know what I mean?
Danielle Hillman:
Yes, exactly. That's, that's a really amazing way to describe your why and because of, you know, your daughter, and of course my three are grown, but I did have the same exact experience when they were younger too. And I feel like I can, I feel like it's come full, full circle now. And what I mean by that is I did have those years where I was the major influence in their life, how you are with your daughter now and now you know, especially with my son not being here in physical form with me anymore, the way that I can relate to your story is kind of cool because my son, like I said, he loved the oils and I have all of his oils. Now I have his whole collection of oils. And my, my very favorite thing to do is when I meet a new person, whether it's on line or in person, and we start talking and, and they, they know about my story and they tell me they just lost their mom, or they just lost their sibling or a friend.
Danielle Hillman:
My favorite thing to do is go to my son's oils and make them a special roller bottle, whether it's for grief, sadness, depression, anxiety, any of those things, and use my son's oils and give them that as a gift. And to me, that's how I come full circle. And that's how my, why has shifted. And I see that I raised my son and I was a good example for him and I was an inspiration for him. And now he is that for me. And so that's, that's how my, why has shifted kind of in the same way, but different than yours still relating to our children. So I think that's pretty awesome.
Hayley Hobson:
All right. I love that. I love that. So let's talk about when you started using the products and actually the transition into a business, like, what did that look like for you? What was going on through your head and then has that, has there been any shift in how you're approaching your business in the last couple of you years?
Danielle Hillman:
So I came to do to doTERRA because of, I don't know if, can I say anxiety because of my anxiety and I was already in the realm of natural products. So I kept seeing in my research I didn't wanna go on medications. So I kept seeing essential oils. So I'd go to the stores and I would go, go to the organic section and buy organic oils, take 'em home. They would still say, do not take internally, do not ingest. And that was a, that threw up a red flag for me because I know that anything you put on your skin or breathe into your body goes into all your cells. So I was like, what? That doesn't make sense, kept doing my research and started seeing the word doTERRA. So I would go back to natural grocers or Fred Meyer and say, where's the doTERRA.
Danielle Hillman:
And in 2013, most people were like, I have no idea what you're talking about. So I kept going back online, looking, found their phone number called doTERRA and said, I can't find you anywhere here in Idaho. Where do I find you? And they basically said, have to find a an independent product consultant back then is what we were called. And so I was on the lookout for somebody, anybody in little old mountain home, Idaho that used doTERRA. And I finally found a friend that had a doTERRA key chain on her purse. I saw her in the coffee shop and I said, Linda, are you, do you sell doTERRA? And she said, yeah, I just barely started. I said, oh my gosh, sign me up. I need some. So that's how my story began. And I'm a big researcher, so I just started researching, researching. And then I started helping my mom with her. She was helping my sister with her issues and I just couldn't, I couldn't stop sharing. So that's kind of what I thought. Maybe I can make a business out of it. So
Hayley Hobson:
What does it look like now? So did the business literally, was it that natural as like you were sharing with your mom, you were sharing your friends and all of a sudden you were making a little bit money or did it become more intentional, more deliberate. And what does it look like now for you? Has your activities changed?
Danielle Hillman:
Well, I also owned a big daycare center in the small town. So I started sharing with the parents there and for little things, obviously, you know, fevers and colds and running noses and potty training and all that kind of stuff. And I was making a little bit of money. I, I'm also a teacher like a high school teacher. So I teaching was, came natural to me. And I started having little classes with the parents at the daycare center and it just kind of grew from there. I loved it. I was, I was addicted to it and obsessed with the more people I could help. I couldn't talk to anybody and not kinda like vomit, dotter all over them. Oh my gosh, you have to try this. This is so amazing. And it just, it kind of took over where I was enjoying that more so than the daycare itself. And I just kind of wanted to shift gears and maybe do that more full time because I loved having a tribe that wasn't, you know, two and three and four year old. I loved the adult tribe part of it. And so, yeah, it just kinda shifted for me. I just, I just really fell in love with the business side of it.
Hayley Hobson:
I love that. So what is, so again, one more time, like, what is the business looking for you like today? What are your daily activities? How are you sharing? Has it become like, I know for me, like what, what I used to do in the beginning doesn't work anymore. Like the times are changed. We're a decade later and I'm always looking for new strategic ways to build. Like, the way that I used to build in the beginning quite honestly, is I used to spend a ton of times in Facebook groups and I met so many people over there with so many health concerns. And I was, I was in communities with so many health coaches. And so it was really easy for me back then, dish share like, okay, well, you can supplement your income with a product like this with a company like this, and then that kind of phased out.
Hayley Hobson:
And then it was, you know, I, I, I, I started hosting a podcast. I really worked on my own personal branding. Of course I'm sharing in person whenever I have any opportunity. But I wasn't like a, a host class kind of person, less. I had new potential shares or builders in my area and they wanted to do that. So my strategies have changed all the time. Like every year I'm looking at, what else can I do? Cause the market's changing. The way that people are purchasing is purchasing is different. Their habits are different. Their spending habits are different. You know, what they're looking for is, you know, it used to be very general. Like everybody wanted a more happy, holistic way to live. And now people are more specific. They wanna deal with like their digestive concerns. They wanna deal with their mental health.
Hayley Hobson:
They wanna deal with the anti-aging looking, looking younger than they did last year. Wanna deal with post-workout recovery. They wanna deal with getting a better night's sleep. Like there's really targeted reasons that people are looking for solutions these days, which is different than it was in the beginning. It was like, all right, let me help you get that natural doctor bag in your house. So my marketing strategy has changed a lot and even the way that I interact with my team and how I train people has changed a lot. Has it shifted at all for you or you, or are you one of the lucky ones that everything that you're doing 10 years ago is still working?
Danielle Hillman:
Oh my gosh. That would be wonderful. Wouldn't it? no, I'm, I'm the same way. And in fact, I'm just a baby diamond. I'm not there yet. Like I have so many more goals and, and miles to go before I get to where you are, for example. But I try all the things. So I do teach in person. Like I said, we have our spoil event who, I don't know, whoever kind of invented that, but my blue diamond upline, Lori Lang brought it to our team. She, she did it for a few months and then she had, you know, some family issues going on. And so she was gonna take a break and I said, oh, I can't, my team's on a roll. I'm I'm keeping going with this. And so I brought it down to my little team and we grew by leaps and bounds because we're spread out all over the country.
Danielle Hillman:
Cause I started in a military town. So as I would enroll the, his parents from my daycare, they would go off to different states. And so the spoil event, let me continue to teach for them and to people. And, and we have literally every state in the country members on our team, mostly customers like 99% customers, but that's amazing too. And so the spoil event has catapulted my team, but I also am very present on social media and, and talking in person. But like I said before, my true love is my tribe. So I love to help motivate them. And we use the strength finder that whole realm we use that our whole team of builders has done that. I know what their strengths are and we really tap into that and use that to help blossom their own businesses. And that's what makes me feel more successful than enrolling 10 people in a month is helping a new builder to blossom and realize that she can do this. She can have a little side hustle, she can make a little extra money. That's really what gives me more of a successful feeling, I think. And so I guess, I guess, yes, I do all the things
Hayley Hobson:
. Yeah. I mean, that's great. I mean, I, it's awesome. If what you're doing from before still working in the strategies are the same. And I also am very open to the conversation that what you may start doing may not work later. And I think that there's a lot of people who give up when, what they either try to do doesn't work or what they did and have success with no longer works. And I'm just gonna be honest with you as an entrepreneur. Like, I, I would say that most of what I do doesn't work, like I would say most of what I put out there on a daily basis actually fails or breaks. You know, even today with this podcast episode, like there's gonna be on the back end some major editing because our sound quality is not what it usually is for whatever we and you and I couldn't figure it out.
Hayley Hobson:
Not my fault, not your fault. Who knows. It's a flat room, we're doing all the same things we normally do, but it's breaking. And so, okay. So I get to fix that when this podcast episode is over, I get to do some editing that I didn't plan on doing no big deal. We're just pivoting a little bit. So something as simple as like literally having a conversation like this, which sometimes is really streamlined, we record it dot and I can push it out is now a whole different project right now. And that can be the same thing with like, I remember times where I flew in to help people with diamond club and my flight was delayed four hours, or my flight was canceled or I got somewhere and somebody had X amount of people that RSVPs for a class and nobody showed up or I hosted my own events and nobody showed up or, you know, oh, imagine this like the worlds shut down.
Hayley Hobson:
And like everything stopped. Like there are always gonna be things that quote unquote break. There are always gonna be strategies that don't work anymore. And the reason I'm sharing this with all of you is because if you wanna be a business owner, if you wanna be an entrepreneur entrepreneur, if you wanna be in charge of your own life, if you wanna have the PO unlimited hotel for income, you get to decide how to fix it. You actually first, you get to decide if you wanna fix it. And then you get to decide how to fix it. If you don't wanna fix it and you don't want to be the one to figure it out, then entrepreneurship may or may not be for you. Like maybe it's a better fit to go in and have somebody tell you exactly what to do and follow it like a tea.
Hayley Hobson:
And then you don't have to use the strategy part of your brain. But if you are a creative person and you wanna think outside of the box and you wanna serve other people, you get to design this business, however you want. And I will tell you, there will be oftentimes where things don't work. There will be people who don't show up. There'll be leaders who quit there will be placement mate moves that you make that we're not the best choices, even though you thought that they were, there'll be times that your paycheck fluctuates up and down. It happens to all of us. And we're still here because we love it. We have a mission. We have a cause we have a why we love the community. We love the product. We love the owners. We love the company. It's my family. And I know that Danielle, the same way, by the way, she's talking. So Danielle, do you have any thoughts on that?
Danielle Hillman:
It just reminds me of one of the self-help books that I read and I can't remember the name of it, but basically everything is figure outable. I love that. And I, I learned a lot of lessons from that. You do definitely have to be able to pivot. And the other thing that I always have to remind myself is not to not to get too upset with the people who decide that they can't do it or that it's not for them because I think you would agree, Hey, if it was really easy and everyone could do it, that would make, you know, it just wouldn't be as good for the ones that stick through the whole thing and, and, and make it. We don't want it to be so easy that there's, you know, 500,000 blue diamonds in doTERRA. Right? We want, we want it to be like how it is.
Danielle Hillman:
Everything is outable. And we have to, I, I always feel like I have to work with my tribe, my builders, my sisters, but not expect more, not treat somebody away that it's not them. Like, I can't remember Betty Torres always says, like, don't treat a customer like a bill. Don't expect things out of people that, that they're not willing to do that they're maybe not capable of doing. So there's a fine line between not expecting too much and expecting a lot out of the people that you know, can do it. You know, you have to, as the leader, you have to know who you're working with and what they're capable of. Basically what strengths are. It always kind of goes back to that for me.
Hayley Hobson:
So what I'm gonna do, what, what it comes down to for me is how I'm gonna show up, like how I'm gonna show up as a leader. And it's irrelevant, honestly, what anybody else does. Not that I don't care. Of course I do. And I'm holding space and I'm loving, but I can't control anybody else's actions and I can't control anybody's behavior and it's not up to me how they go ahead and perform. But what I can do is I an example, I can cast a vision and I can enroll other people in my vision of working with me and showing up the thing is about leadership is it's like, what you get to do is you get to create a vision that ideally other people are bought into. And if they show up great, and if they don't, that's okay and you get to control how you respond.
Hayley Hobson:
And I, that's the really tricky thing for a lot of people because they, they see this, they see this idealistic way of how this business can be, and they know that there's a pathway and they're following it. But then they say things like, I can't get anybody else to do it. I can't get anybody else to show up. And it doesn't matter because you like, everybody's got an autonomous life. You do, you, you show up for you, you be the best person, the best or the best personality, the most enrolling casting vision person that you can be. And those who will follow you will follow you and link arms with you and run with you and make magic happen with you and those who don't won't and that's okay. And you get to control your own response of how you're dealing with all of the mess up or the breakage or the, or, or the whatever happening in your life, in your biz. So Danielle, as we wrap up today, could you share with us what your long term goals are?
Danielle Hillman:
Well, my long term goals are I have I, as far as doTERRA goes, I want to help the few builders that I have, my sisters, my tribe, I wanna help them with their goals. I really, really do. Like, I, I know that will help take me to my goals too, but I truly do look at it as a team effort. And one of the little sayings on a sticky note on in my bathroom is I'll always remember a great leader, wants to inspire new leaders, not gain followers. So I try to remember that and I, I really want to just be that person that inspires. I don't have any specific goals, like as far as rank and things like that. I'm, you know, we're older, we're in our fifties, I'm not like 35, so I'm not like just going for presidential diamond or triple diamond or anything like that. I truly wanna see my builders succeed. I'd love to see them be diamond and that would make me so happy. So my, my goals are more, more like that.
Hayley Hobson:
Some of the most fun times for me were literally watching my leaders walk the carpet as a diamond, as a blue diamond, as a presidential diamond. It really brings me joy. And, and not just because I want success for other people, but I can just remember the feeling inside of my own body and loving the fact that they're having that same feeling too. So you guys, I hope you loved this interview with Danielle, what a great blessing, what a great opportunity to have you here and share your journey with us. What we wanna share with you, you right now is how you can get in touch with both of us. And I also have a free ebook for you guys, so that if you are kind of newer to your own doTERRA experience you can download it and you can learn all about essential oils.
Hayley Hobson:
So what you'll learn in the ebook is three surprising ways that you can use essential oils that may not common knowledge, three ways that you can use them in your daily life insight on which oils can be specific for specific types of health and emotional issues. And three ways to begin using the oils right now to get the most benefits. So that link is Haley hobson.com/all about essential oils, ebook, Haley, hobson.com, all out essential oils ebook. You can find me on Instagram at ha Hobson. You can find me on TikTok. I at, I am ha Hobson. You can find me on Facebook at ha Hobson. You can find me on my website at ha Hobson, as long as you're spelling my name, right? H a Y L E Y H O B S O N. You'll be able to find me anywhere and Danielle, how can get in touch with you?
Danielle Hillman:
Well, on my Instagram, I am oils with the rancher's wife and on Facebook, I'm just Danielle Hillman. So it's pretty simple.
Hayley Hobson:
All right, well, thank you for tuning in today. We can get in touch with Danielle online, just literally through her name. You can get in touch with me and we can't wait to connect with you. I R L at the next doTERRA event. So thank you for Danielle. Thank you, Danielle, for being here and for the rescue, you, we will see you online.
Danielle Hillman:
Thank you, Hayley.