When I started building my business using social media, Facebook had 12 million active users. There was no such thing as live streams or stories. The only way you could build your business online was strategically crafting messages and manually reaching out to each individual person. (I’m sweating in my Lululemons just thinking about it).
Today, there are nearly 4 billion active social media users. That’s more than half of the world! You’ll find them on countless social media channels these days… and the good news about that is the ways to connect with your audience outnumber the people effectively using social media for business.
If you google “social media marketing” you get 7 billion results. Not joking, I just did it. 7 billion articles, videos, how-tos, products, trainings, ads, and who knows what else giving you info on how to do social media. The noise out there is insane. I mean, half of them can barely communicate like a real human or connect at a basic level.
There are a kajillion “experts” out there telling you to follow them to learn about social media. Sponsored ads, webinars, live videos, even freaking Clubhouse rooms. All dedicated to “marketing doctors” and “social media gurus” enticing you to learn their one-of-a-kind method to making it rain in your biz by following their special plan. I’m not knocking all of them. Many of them know their shiz. But here’s why following their “unstoppable” plans probably haven't worked for you… Lack of RELATIONSHIPS.
I promise you it isn’t because you think you’re awkward on camera. It’s not because you don’t have anything to say. It’s not because you’re scared AF or have zero confidence. It’s because you’re trying to think like a marketer instead of think like a person. The solution is Social Media Socializing Skills. And that’s the key to making social media actually work for your biz.