socialize your
social media

Turn your social posts from cat pics to cash money.

Strategies, tools & concrete plans to know what to post, where to post, and when to post to grow your biz through the power of your personality.


Rock your business social media

Ever feel overwhelmed or lost when it comes to social media? You probably know it’s important in growing your biz… but there’s just.so.much to know and do. I got you.

Social media isn’t that scary—if you know how to do it right. And doing it right means building a community and then finding a strategy your community goes crazy for… with a plan that’s actually doable (and yes, enjoyable!) for you.

If you’re looking to cash in on the super hot Clubhouse trend… figure out what the heck to do with your biz on TikTok… or really make the most of your Facebook and Instagram accounts…you’re gonna want to get in on this course. I’ll show you how I doubled my followers on Clubhouse every single month (no joke, it’s become my biggest network in just a few months).

This is pretty much the ONLY course that gives you super deep intel on Clubhouse—the brand new social app that’s blowing up right now. And I’ll guide you through the fundamentals of social so you actually feel confident and like you’ve got a legit strategy and plan for where you spend your time, money, and energy so you don’t lose your mind every time something new comes out.

Social Media Overwhelm is Real


If the thought of figuring out what to post, when to post, and where to post feels daunting, you’re totally not alone. Social media changes all.the.freaking.time… I mean:

  • How are you supposed to keep up?
  • How the heck do you even know if what you’re doing on social is working?
  • How do you choose which platforms are actually right?
  • Do you really have to be on all of them?
  • How do you keep coming up with fresh ideas of what to talk about?
  • Is it even worth it? 

It can seem like a lot. Here’s what I’ll tell you… social media is here to stay. And the reason it seems like too much sometimes is…you’ve got your marketer hat on… when you need your human hat on. 

The true magic in making it work for your biz is coming up with a plan that’s simple and strategic—a plan based on relationships. One that you can manage consistently. One that brings in the right kind of people from the get-go. And once you’ve got them, knowing how to develop personal connections that lead to an army of loyal, raving fans who are excited to work with you now—and for the long haul. (Without spending all freaking day staring at your phone or thousands of dollars on consultants…)

And that’s what you’ll find inside Socialize Your Social Media.

who this course is perfect for:


This course isn’t for everyone. If you’re just into social for sharing personal pics of your dog and staying connected with friends and fam, you’re not gonna get much out of this.

But if you...

  • Believe relationships are important in business (and real life)...

  • Know you have something to contribute and are ready to scale up your biz…

  • Want to feel confident that you know what you’re doing on social…

  • Don’t have thousands of dollars to drop on experts and consultants but you want their secret sauce…
  • Could have a strategic, simple, and doable plan for consistent content…

  • Want to build a community of the exact right kinds of people you serve...

  • Need a plan to turn followers into paying customers excited to slap down their credit card and work with you...

  • Want to see direct results from your time and effort on social…

Then you’re gonna want to get in on this course, stat.

Socialize Your Social Media is a professional business training course for entrepreneurs who are serious about growing their biz… and want to understand more about how to use social for business purposes.

This course offers simple, effective social media strategies for busy entrepreneurs and creatives who believe in the power of relationships. It’s about working smarter, not working harder. The techniques and tactics in Socialize Your Social Media have brought in millions of dollars in revenue… they legit work.

And not just for my biz. The framework you’ll learn inside this course has been used for everything from coaching and network marketing to fashion and beauty brands and people you see on TV every.single.day.

Best of all… you don’t need to be a social media whiz or have grown up with a device in your hand. You just need to be a human. Everything else you need to know is in this course.

Hey there, I’m Hayley Hobson!

If you’ve listened to a bunch of experts talk about social media and it didn’t work for you… there’s a reason. You’re buying into someone else’s playbook. They’re clinical, tactical steps. But they miss one major factor: RELATIONSHIPS. Which is really what has made me so successful in my biz. I help busy entrepreneurs, creatives, and professionals grow and scale their biz by connecting with others.

In this course, I’ll guide you through a process for you to create your own social plan by creating authentic relationships. Anwhile it’s based on proven strategies that work across multiple industries, products, services, and geographic locations—you’ll walk away with a customized plan for your business.

I’ll show you how to quickly determine what your ideal mix of platform, content, strategy, analytics, and data should look like… and you’ll start with getting clear on your brand, your voice, and who you serve with excellence because you’re putting everything through the relationships filter.

I’ve built several multi-million dollar businesses with online marketing. And I don’t have time or interest in trying to sell you on stuff that doesn’t work. I’m about relationships. So with me you’re gonna get… No fluff. No BS. I do this literally every day. So if that sounds like your kind of relationship, then let’s get started.

xo, Hayley

When I started building my business using social media, Facebook had 12 million active users. There was no such thing as live streams or stories. The only way you could build your business online was strategically crafting messages and manually reaching out to each individual person. (I’m sweating in my Lululemons just thinking about it).

Today, there are nearly 4 billion active social media users. That’s more than half of the world! You’ll find them on countless social media channels these days… and the good news about that is the ways to connect with your audience outnumber the people effectively using social media for business.

 If you google “social media marketing” you get 7 billion results. Not joking, I just did it. 7 billion articles, videos, how-tos, products, trainings, ads, and who knows what else giving you info on how to do social media. The noise out there is insane. I mean, half of them can barely communicate like a real human or connect at a basic level. 

There are a kajillion “experts” out there telling you to follow them to learn about social media. Sponsored ads, webinars, live videos, even freaking Clubhouse rooms. All dedicated to “marketing doctors” and “social media gurus” enticing you to learn their one-of-a-kind method to making it rain in your biz by following their special plan. I’m not knocking all of them. Many of them know their shiz. But here’s why following their “unstoppable” plans probably haven't worked for you… Lack of RELATIONSHIPS. 

I promise you it isn’t because you think you’re awkward on camera. It’s not because you don’t have anything to say. It’s not because you’re scared AF or have zero confidence. It’s because you’re trying to think like a marketer instead of think like a person. The solution is Social Media Socializing Skills. And that’s the key to making social media actually work for your biz.

The Relationships Approach to Social Media

I mean… the key word is right there: SOCIAL media. People are on social media. And as a species, we’re super into relationships and communities. It’s literally in our DNA.

That’s why it blows my mind when I see biz owners paying for all these courses and programs and workshops and retreats about social media without taking the relationship aspect into it. Then they wonder why nothing worked...

Here’s the thing. People want to work with people they know, like, and trust. Know what that means? They’re in a relationship with you… whether you know it or not. This means you gotta show up on social like a real person… and acknowledge that what you’re really asking for there is a relationship.

Socialize Your Social Media takes you step by step through social media marketing—yes… but it’s entirely focused on how you build relationships on social. Because that is how you scale your biz and go from “followers” to “fans”—and actually make money from your time and effort.

I know it because I’ve done it. And I do it better and more successfully every single year. That’s not bragging, it’s #facts. I haven’t built a following. I’ve built a community. And best of all, once you learn the ins-and-outs of how to actually be social on social… you’ll have a freaking great time doing it.

This course doesn’t teach you how to be a human...


(But, man, I definitely wish there was one for *some* people out there, LOL).
Here’s what it does have in it…

  • Branding 101: how to start seeing yourself as a brand so you can get super clear on who you are, what you do, and who you serve… so you can find “your people” and start attracting them like crazy.

  • A breakdown of all the major social media platforms so you can find the 1-2 places (not all of them!) that are the perfect match between how you love to show up and where your community is, too.

  • The art of conversation and engagement: how to use data (nerd alert, but in a good way) to find the right content, format, and topics to create meaningful relationships with your community (plus stop wasting time on shiz that doesn’t even work).
  • Relationship-building strategies for the hottest social platforms right now: you’ll get biz strategies that lead to relationships with the right kind of people on Facebook, Instagram, TikTok, and Clubhouse.

  • What makes the algorithms happy: why “likes” don’t really matter anymore and how to get more of the 3 interactions that actually build engagement.

  • Scaling relationships through technology: you’ll take everything you’ve learned and put it together into a social media funnel so you can automate a lot of the relationship-building “heavy lifting” (I know that sounds weird and a little impersonal, but trust me… it’s totally authentic and it works).

Here’s What You’re Gonna Get:


I mentioned I’m no BS, right?  So let’s dig into what you’ll actually be getting...


  • EIGHT Video Trainings. Almost as fun to binge-watch as Netflix. Laser-focused lessons done in about 30 minutes per topic. There’s no such thing as passive learning with this course. We’re getting to WERK! And by the end you’ll have a simple, clear actionable social media plan to keep your business growing.

  •  Social Media Workbook. Each lesson has a super valuable resource that guides you step-by-step through a process to build your ideal biz on social media by connecting authentically.

  • Content Framework. The mother of all resources, this robust guide will literally blow your mind. It distills down the entire course in an easy-to-manage framework that will serve as your Holy Grail come content creation time.

  • Steal-worthy Files & Templates. Not only do you get a ton of guidance on how to build a killer social plan, you’ll also find resources for moving your social community down the relationship funnel, so you can connect with them in DMs and email; if you like calendars, swipe files, and templates, this is gonna be your fav part.

  • Lifetime Access to the Course. Social media moves crazy fast. This course blends cutting-edge info with business basics, so you’ll be able to go back to the lessons as you refine and evolve your biz.

Get a sneak peek into what’s waiting for you inside each of the Socialize Your Social Media lessons. Each one has a rockin’ resource for you to download so you can work through creating and refining your own brand and social strategy.


At the end of this course, you’re going to have a fresh perspective on social media… especially for your biz.

You’ll completely understand why what you’ve tried in the past hasn’t worked the way you wanted it to… and you’ll be clearing out your calendar to get started right away revamping your social strategy.

You’ll get why consultants cost so much… and feel amazing that you got all this insider knowledge without dropping a gazillion bucks.

And I know you’ll feel wayyyy more confident in putting yourself out there, creating content consistently, and identifying what works and what doesn’t. Because not only will you have the technical skills and marketing strategies you need, you’ll understand how to focus your efforts on relationship-building as the driving factor to your success.

When you finish the course...

You’ll feel confident that you know what you’re doing on social and that you’re talking to the right people the right way.

You’ll be focused on 1-2 social platforms that are ideal for you, based upon how you like to share content and where your community hangs out.

You’ll have relationship-based strategies for growing your community and because they’ll be authentic to who you are, what you do, and who you serve, they’re going to work way better than anything you’ve tried before.

You’ll get why engagement is queen on social and have a plan for inspiring interactions that move the needle in growing your biz online.

You’ll have your own engagement blueprint that makes the algorithm (and your community) happy as a vegan clam… (Wait, is that a thing? Can it be? LOL)

You’ll develop a social media plan you can actually commit to because it’s not about following someone else’s business model, it’s about consistency and doing the right things for you and your community.

You’ll have killer Clubhouse, Instagram, TikTok, and Facebook strategies so good you start thinking about charging thousands to be a consultant yourself, LOL.

You’ll start automating the relationship heavy lifting once they come in through social, but in a way that’s #realtalk and authentic to connecting with “your people” on the regular—because no one wants to be tied to their phone or computer all day, every day.

 ready to take the next step? 

get the program
Socialize Your Social Media
$497
one-time payment

TOTAL VALUE: $997
Full Program •  All Bonuses
All Resources

Let’s answer some questions