I wanna know if you can feel the change in the air…
I’ve noticed this a lot in my time on social media lately.
People feel PRIMED for change.
Maybe it’s quote-unquote REAL life creeping back in…
But going back to the old ways of doing things feels… well, OLD I guess.
I definitely feel the buzz in the business world.
There is a desire for more freedom… more flexibility… for taking ownership of your finances in a more direct way.
I’ve had at least three conversations -- just this week -- with people who have had to go back into the office for their jobs…
And they hate it.
And it’s gotten them thinking…
If I’ve been able to do my job at home for the last year, WHY do I need to go back to the office every day?
And while many companies are offering hybrid solutions, some aren’t.
And it’s leading to this sense of… discomfort.
Like a pair of jeans that don’t fit anymore.
We ALL know what THAT feels like, LOL.
There’s a reason it doesn’t feel right anymore.
Times are a-changin’, my friends.
And if you’re feeling stuck and compressed trying to slide back into the old way of living…
And it just doesn’t suit you anymore…
...there’s literally never been a better time to launch your online business.
Because internet usage is STILL up. Yep, even though we’re out and about a lot more now.
Communities are still growing online at an exponential pace… and networking has never been more global than it is right now.
Which means it’s prime time for taking your passion, side hustle, or brain child out into the real world… AKA online.
Seriously, when I read some of these… it made me SO glad I have an online division to my business.
First, it’s projected that there will be 2.14 billion global digital buyers in 2021.
Yep, you heard me. Billion with a B.
That’s a whole lotta people potentially interested in you and your biz.
Next, over A THIRD of American small businesses don’t have a website.
Which ties into this third stat…
81 percent of consumers do research online before making a purchase online.
So let’s put the story of these three stats together…
ONE -- over 2 billion people are expected to buy online this year…
TWO -- 81% of them go online first before even considering buying anything.
And THREE -- over 30% of businesses don’t have a website.
That means that if you don’t have an online presence… you’re missing out on HUGE money-making opportunities.
I feel like some people still feel like creating and managing a website is a huge ordeal.
But really it’s not.
There are SO many super easy platforms out there these days… you can literally have your website up and running in less than a day.
If you could start putting extra money into your bank account from work you complete in less than 1 day…
...would you do it?
I sure would!
One more mind-blowing stat for ya…
Now, maybe you’re thinking… ok yeah 2040 is sooo far away.
But let me ask you.
How long ago was the year 2001?
To me, it feels like 5 minutes ago. LOL
But it was actually 20 friggin years ago.
You wanna feel really old?
Let’s talk about things that happened in 2001…
The first Harry Potter movie came out…
Sex and the City was EVERYTHING…
Everyone was wearing capris and tube tops. LOL
That Shaggy song “It Wasn’t Me” was a huge hit… Still hear this song all the time, by the way. LOL
The first Lord of the Rings movie was released…
Remember super low rise jeans?
Yep, that horror came straight out of 2001… and it’s threatening to come back now.
Here’s what I’ll say... I can get behind many things from 2001… but not that one, ok? LOL
The point I wanna make here is… 20 years is NOT that far away.
Remember that stat.
NINETY FIVE PERCENT… of purchases are expected to take place online by 2040.
Know what the number was in 2020?
That is a HUGE amount of gross in a very short amount of time.
So that’s what I mean when I say having an online presence isn’t just the future… it’s the NOW.
Let’s talk about 4 reasons why now is absolutely the right time to start your own online business… or optimize what you’ve got.
#1: Social media is super powerful.
It’s actually not that hard to build a community on social media these days.
There are simple strategies to get in front of your ideal customers consistently… and find them on the RIGHT platforms for you.
Because -- pro tip comin’ at ya -- you do NOT need to be on ALLLL the platforms.
Just 1-2 are fine… so long as you choose the right ones for you.
Let’s take TikTok as an example.
Now here’s a platform where it’s pretty easy to grow.
People LOVE this platform for short, catchy content.
And yes, there’s more than dancing videos on there. LOL
You can totally use TikTok for business building purposes.
And that’s just one of the platforms where you can find a following easily -- Clubhouse and now Greenroom on Spotify are becoming my go-tos lately…
The point is, social media makes it easier than ever to get discovered and grow an audience.
Another way to do that is through social media ads.
It’s actually the second reason you should take your biz online RIGHT NOW.
If you wanna grow, social ads are still pretty cheap.
Facebook is still the most affordable advertising platform if you’re doing engagement / traffic campaigns.
By that I mean, running ads for people to become aware of you… to be introduced to you and what you’re all about.
And you can even target and customize the audience you want with social ads…
So you’re spending your money wisely on ads…
And you can see direct results from the ads you run. It’s pretty amazing.
Now, the third reason you ought to start your online biz right now is… that’s where everyone is.
Let’s throw it back to 2001 real quick, ok?
Back then, about 143 million people were online.
Now? Over 4.66 BILLION people.
That’s more than a 3000% increase in 20 years.
Half the world's population is online now!
And it’s only gonna get bigger.
Your people are online, I promise… you just gotta find them… and help THEM find YOU.
Seriously, I promise… no matter what your specialty niche is… the super special offer you think only you care about…
Other people care about it too.
Here’s an example.
Just the other day, I decided to look around a few online course websites, just to see what people were putting out…
People are making money online sharing info about:
- Raising goats...
- Making kombucha -- might sign up for that one, LOL…
- Even skincare and makeup.
The point is, if you have something you’re passionate about… you can make it an online business.
And you WILL find your people once you commit to making it happen.
Now the 4th reason you gotta get into the online biz space right friggin now is… people are trained for it.
Seriously, the learning curve is over.
Soooooo many more people are familiar with online business transactions than ever before.
And there are a TON of off-the-shelf solutions you can get to handle all that for you.
You don’t need a tech team or any sort of coding know-how to make money online.
It’s pretty much plug-and-play at this point…
And remember that stat from wayyyy in the beginning?
82% of people research online before they spend one single penny.
So imagine that you’ve got your biz online…
...so your ideal customers can find you…
...AND you give them an easy way to buy right from you?
BOOM - you’ve got a way to make money in your sleep.
Easy peasy lemon squeezy. LOL
Which means you get alllll the perks of financial stability…
AND the freedom to live your life the way you want to.
I’m talkin’ about:
- Going out to lunch with your girlfriends… and not worry about punching a clock.
- Showing up to all of your kid’s school events… even the ones during the week.
- Being able to go on vacation… and be able to take your biz with you.
- Or even better, have it so automated that you don’t HAVE to be at the helm for money to keep coming in.
- You could even take a day off to do nothing but binge watch Netflix if you really want… I mean some days that sounds super good, right?
When you have your own biz online, and know what you're doing… things just get a little easier.
Especially since it’s a pandemic proof gameplan, LOL.
Back in the day -- about a decade ago -- when online business was barely a thing…
I was flying by the seat of my pants -- trying to expand my network and reach more people with my holistic wellness biz.
It wasn’t until I got coached… and found a mentor… that I REALLY felt like I knew what I was doing.
I was making SOOOOOO many mistakes day in and day out. Mistakes that cost me money… energy… time… and so much frustration.
Then I discovered Marie Forleo.
Literally the queen of online business.
I joined her B School program and it seriously turned everything around for me.
I suddenly GOT IT.
I made simple shifts to my approach… and made my money back in 2 months.
She really knows her shiz…
And she’s offering a free online class on July 22nd…
It’s called The 5 Mistakes Even Smart Entrepreneurs Make And How to Avoid Them.
I’m already signed up to be there… and you’re invited to come too.
Again, it’s free… and I’d love for you to join me.
Even though I’m a B-school graduate, I always pick up new wisdom from her.
Here’s what I love about Marie’s teaching style…
She is completely heart-centered.
She has a “can-do” attitude.
She’s solutions oriented.
I mean, she even wrote a book called “Everything is Figure-out-able.”
And she has super sweet dance moves, LOL.
Seriously, follow her on Instagram and you’ll see what I mean. LOL
Her classes are always a good time… and SO insightful.
So let’s take her class together.
I’ll post it in the show notes too so you can grab it.
But do it quick because this class is a one-time-only deal… and you gotta show up live on July 22nd to participate.
You won’t wanna miss it.
Ok friends, I hope you are now super convinced that it’s YOUR time to take your biz online.
Even if you baby step your way into it.
The opportunities are PRIME right now… and it’s only gonna get bigger.
I know you’ve had some ideas percolating in the back of your mind for some time now… and there’s a reason they’re still there.
They want to come out.
To be manifested by you.
All you need is the confidence to do it.
Or even just fake the confidence and do it anyway.
Do it scared!
Just start now.
Your future self will thank you.
So until next week...
Have a good one… and I’ll see ya online.