Hey my friends! I’m Hayley Hobson and I’m so glad you’re here!
Welcome to the Whole You Podcast where I share tips to help women like you implement healthy hacks and habits so you can eat smarter… rest better, and get it ALL done.
Today we’re gonna talk about how crazy the internet is…
And I don’t think this is really gonna be an unpopular opinion but… the online world is a noisy place these days.
It’s not enough just to be online anymore, you have to actually be FOUND by your clients and customers, right?
But being found? It’s no easy task.
Here, let me drop some stats on ya... just to paint a picture.
On any given day…Google does 63,000 searches per second.
Ok maybe that doesn’t sound so bad… but here’s what it translates to.
3.8 million... searches per MINUTE...
That’s 5.6 BILLION... searches per day. Yup, with a B.
Which means… at least 2 TRILLION searches per year.
And I bet you've never thought about HOW Google serves up the results to you in a fraction of a freaking section, have you?
You’re more concerned that it does it FAST, am I right? LOL
So here’s another little fun fact… there are over 200 factors that play into what shows up the instant you hit ENTER.
That’s some complicated coding going on in the background…
And you know what?
Getting on Page 1 of those results is important…
...because 95% of web traffic comes from the first page of the search results...
Which means just 5 freaking percent comes from anything on page 2 or later.
AND -- check this out -- the majority of people don’t even bother to get past the FIRST FIVE RESULTS ON PAGE 1.
I know, I know…
I just threw a lot of numbers at you and your head is probably spinning… but the point is… if you wanna get found super quickly and easily on the internet?
You wanna be highly ranked in Google.
So -- if you could somehow hack that algorithm to show up at the top of page 1…
To soak up all that secret sauce?
Well, that’d be worth a pretty penny, don’t you think?
And here’s the deal. You can.
The place to start is 3 little letters: S - E - O.
There are entire companies dedicated entirely to SEO…
It’s literally that important.
So knowing all this… it can be a little overwhelming. I GET IT.
That’s why I’m so excited to be chatting with my guest today, John Vuong, an SEO expert who knows how to refine, clarify and AMPLIFY your brand and get it found online.
He’s the Founder and President of Local Seo Search, a boutique agency entirely focused on the SEO game.
He’s here to break down SIMPLE ways you can start improving your own SEO… without dropping bucket loads of cash on it.
He’ll share some of the secrets big brands know… so you can get all the insider info that they spent years and tons of money into figuring out.
It’s important that we understand SEO… and how it plays into getting super clear on who are are… who we serve… and what we offer.
Because I promise you. If you stay super high level… and you think you’re for everyone… SEO is gonna be tough for you.
So we’re gonna dig into how entrepreneurs can use SEO techniques so we get found… and make more MONEY.
That sounds awesome, right?
John’s gonna help us get there… working with business owners like you and me is HIS JAM.
So let’s get started!
- Hey John, welcome. I’m so excited to be chatting with you today! Could you introduce yourself briefly to our listeners and give some insight into your background, how you got here, and what you do?
- Okay now let’s dig on into some biz tips. For those who aren’t as familiar, can you tell us briefly what SEO is and then I’d love to know what advice you have for how biz owners can take advantage of it to get their businesses FOUND online?
- What is the most common mistake you see brands making when it comes to getting their businesses found online?
- How do small businesses and entrepreneurs can get found on google when they're up against major competitors with a ton of money to put toward SEO?
- In the Wild Wild West that is the internet, how do we go about differentiating our brand from everything else that’s out there? What does that process look like?
- Do you have any other closing tips for amplifying our brand, maybe in the areas of sales and relationship-building as I know you consult with companies on that?
- John, how can people connect more with you? Do you have a website or social account you’d like to share?
Hayley closing CTA:
Well, my friends, I hope you all learned as much from John as I did.
Do you feel a little smarter about your biz now? I know I do.
SEO is crazy important, right?
I’m super pumped after chatting with John!
Let’s get your businesses out of the DARK back pages of the internet, lol!
I’d love to hear from you on Instagram, TikTok, or Clubhouse - share with me some of your biggest takeaways from today.
My DMs are open, lol.
And as important as SEO is… it’s kinda hard to land yourself on the top 5 results of page 1 after listening to just one podcast episode.
I WISH it were that easy…
There’s a lot that goes into it…
Like John shared, getting crystal clear on your brand foundations is a major part of the SEO puzzle…
And it’s just one step in the process of smashing your success goals.
So if you’ve struggled a bit in your biz… or your head is now spinning from all the knowledge dropped on ya today… I’ve got the cure.
First… take a deep breath. Right now.
You got this.
Second… you’re gonna want to go step by step. Baby steps even.
Bite-sized chunks is the only way you’re gonna actually make it happen.
Unless you’ve got a gazillion dollars to drop on a huge team of experts.
I’m gonna assume that ISN’T you. (But I wish it were!)
So the first baby step is to come up with a plan.
You need a roadmap to know where you’re going, right?
You’ll find one inside Your Whole Biz…
This is a course I recently decided to reopen because I saw so many people struggling with getting found online -- or heck, even GETTING online.
Your Whole Biz gives you everything you need to know about stepping up your game by going online…
Whether you’re brand new to the idea or if you’ve got a biz with a bit of an online presence.
You’ll get value from it.
The course is basically all of my learnings from the past, oh I don’t know, decade, of experience condensed in one place for you.
I used a specific set of online marketing strategies to take my passion for health and wellness and turn it into a multi-million dollar division of my existing business.
I'll teach you how to do the same thing with your business.
You know, the other day I was hanging out in the private Your Whole Biz community group and Danielle popped in to say that she learned more from this course than she did a 6-month mastermind…
And you KNOW those are pricey…
What’s funny is I was putting this episode together… which is obviously all about search and Google… and she said that Your Whole Biz offers clear instructions and
resources -- so you don’t have to Google anything. It’s all right there in the course.
Because as we just learned… Google is a JUNGLE. There’s a whole lotta information out there, so it takes a ton of time to find everything you’re looking for.
Especially if you want to learn how to grow your biz online.
And like Danielle says… with Your Whole Biz -- you don’t need to Google.
Everything you need to know is right there in the course… and it’s super clear, easy to follow, and with all the resources you need to get started NOW.
But here’s the thing: You need to register for this course right now though because we won’t be doing an open registration for a while.
Don’t worry about catching that right now…
I’m dropping the link in the Show Notes and this week’s newsletter.
Registration is only open until April 13th so do your future self (and your biz) a favor and get in there. I hope to see you inside!
Okay friends, I’ll see you online.