Have you noticed the buzz in the business world?
There is a desire for more freedom… more flexibility… for taking ownership of your finances in a more direct way.
A lot of people have had to go back into the office for their jobs…
And they hate it.
And it’s gotten them thinking…
“If I’ve been able to do my job at home for the last year, WHY do I need to go back to the office every day?”
And while many companies are offering hybrid solutions, some aren’t.
And it’s leading to this sense of… discomfort.
There’s a reason it doesn’t feel right anymore.
And if you’re feeling stuck and compressed trying to slide back into the old way of living…
And it just doesn’t suit you anymore…
There’s literally never been a better time to launch your online business.
Why?
Because internet usage is STILL up. Yep, even though we’re out and about a lot more now.
Communities are still growing online at an exponential pace… and networking has never been more global than it is right now.
Which means it’s prime time for taking your passion, side hustle, or brain child out into the real world… AKA online.
I’m gonna list some jaw-dropping stats for ya, ok?
First, it’s projected that there will be 2.14 billion global digital buyers in 2021.
Yep, billion with a B.
That’s a whole lotta people potentially interested in you and your biz.
Next, over A THIRD of American small businesses don’t have a website.
Which ties into this third stat…
81% of consumers do research online before making a purchase online.
So let’s put the story of these three stats together…
ONE – over 2 billion people are expected to buy online this year…
TWO – 81% of them go online first before even considering buying anything.
And THREE – over 30% of businesses don’t have a website.
That means that if you don’t have an online presence… you’re missing out on HUGE money-making opportunities.
Globally.
Some people still feel like creating and managing a website is a huge ordeal.
But really it’s not.
There are SO many super easy platforms out there these days… you can literally have your website up and running in less than a day.
One more mind-blowing stat for ya…
It’s estimated that by the year 2040, 95% of purchases will be through e-commerce.
Know what the number was in 2020?
About 21%.
That is a HUGE amount of growth in a very short amount of time.
So that’s what I mean when I say having an online presence isn’t just the future… it’s the NOW. So let’s talk about it...
4 Reasons Why Now Is Absolutely The Right Time To Start Your Own Online Business (Or Optimize What You’ve Got).
#1: Social media.
It’s actually not that hard to build a community on social media these days.
There are simple strategies to get in front of your ideal customers consistently… and find them on the RIGHT platforms for you.
Because – pro tip comin’ at ya – you do NOT need to be on ALLLL the platforms.
Just 1-2 are fine… so long as you choose the right ones for you.
Let’s take TikTok as an example.
Now here’s a platform where it’s pretty easy to grow.
People LOVE this platform for short, catchy content.
You can totally use TikTok for business building purposes.
Social media makes it easier than ever to get discovered and grow an audience.
#2: Social media ads.
If you wanna grow, social ads are still pretty cheap.
Facebook is still the most affordable advertising platform if you’re doing engagement / traffic campaigns.
By that I mean, running ads for people to become aware of you… to be introduced to you and what you’re all about.
And you can even target and customize the audience you want with social ads…
So you’re spending your money wisely on ads…
And you can see direct results from the ads you run. It’s pretty amazing.
#3: Online is where everyone is.
Let’s throw it back to 2001 real quick, ok?
Back then, about 143 million people were online.
Now? Over 4.66 BILLION people.
That’s more than a 3,000% increase in 20 years.
Half the world's population is online now!
Seriously, I promise… no matter what your specialty niche is… the super special offer you think only you care about…
Other people care about it too.
#4: People are trained for it.
The learning curve is over.
Soooooo many more people are familiar with online business transactions than ever before.
And there are a TON of off-the-shelf solutions you can get to handle all that for you.
You don’t need a tech team or any sort of coding know-how to make money online.
It’s pretty much plug-and-play at this point…
And remember that stat from wayyyy in the beginning?
81% of people research online before they spend one single penny.
So imagine that you’ve got your biz online…
...so your ideal customers can find you…
...AND you give them an easy way to buy right from you?
BOOM – you’ve got a way to make money in your sleep.
Which means you get alllll the perks of financial stability…
AND the freedom to live your life the way you want to.
I’m talkin’ about:
- Going out to lunch with your girlfriends… and not worry about punching a clock.
- Showing up to all of your kid’s school events… even the ones during the week.
- Being able to go on vacation… and be able to take your biz with you.
- Or even better, have it so automated that you don’t HAVE to be at the helm for money to keep coming in.
- You could even take a day off to do nothing but binge watch Netflix if you really want… I mean some days that sounds super good, right?
When you have your own biz online, and know what you're doing… things just get a little easier.
Back in the day – about a decade ago – when online business was barely a thing…
I was flying by the seat of my pants – trying to expand my network and reach more people with my holistic wellness biz.
It wasn’t until I got coached… and found a mentor… that I REALLY felt like I knew what I was doing.
Then I discovered Marie Forleo. Who became my very first online business mentor. Although she didn’t know it at the time.
She was, and still is, literally the queen of online business.
I became one of her students in her online B-School program and it seriously turned everything around for me.
She taught me how to take a heart-centered approach to business.
Not just how to get people to buy buy buy… which is what many other biz coaches focus on.
Marie’s approach combines caring about your peeps and the online biz foundations you need to get up and get running on the internet… plus scale up.
With what I learned in B-School, I made simple shifts to my approach… and made my money back in 2 months.
She really knows her shiz…
And she’s offering a free online class on July 22nd…
I’m already signed up to be there (I attend everything she does, haha)… and you’re invited to come too.
Again, it’s free… and I’d love for you to join me.
Even though I’m a B-School graduate, I always pick up new wisdom from her.
I mean, she even wrote a book called Everything is Figure-out-able.
So let’s take her class together.
And I hope you are now super convinced that it’s YOUR time to take your biz online.
Even if you baby step your way into it.
So until next week...
I’ll see ya online.
XO,
Hayley