.Inviting people to visit your website is kinda like inviting your friends over to your house for a dinner party.
It’s hella important that the super yummy healthy entree you made not only looks good but also tastes delicious.
AKA your website needs to look good but also be user-friendly and functional so you can effectively grow your biz.
Your website is a representation of your brand, chica.
I talk about social media a lot because it’s an incredibly important tool in your marketing tool belt…
But you don’t own your Facebook or Instagram space, you’re just renting.
You own your website. It’s yours. Decorate it, get comfortable in it and make sure it doesn’t have a leaky roof.
Because this is ultimately the destination you want your ideal clients to go.
All that work you put into your social media or other online platforms, all those people you’re interacting with and meeting there — you want to invite ‘em over to your swanky pad.
Here are 3 killer website tips to make sure you’re in tip top shape before you invite people up…
There is no limit to what you can do on your website, it’s your space!
Make it inviting so people want to spend time there.
Get people to check out your blog, get them to sign up to your email list, wow ‘em with your style.
Allow them to get to know you and get a feel for who you are what you have to offer.
The sky’s the limit!
. That blog you wrote? The copy on your website describing who you are and what you do? It all equals content.
👉 Killer Website Tip #1: Create your content first
And that content not only represents you, it adds another level of engagement with your potential customers!
Developing content for your website should not be rushed or overlooked.
It actually should be action item numero uno, because you need it before you launch.
I suggest writing a few blog posts ahead of launching so you already got content in your backpocket that you can strategically post week after week.
Take time with your website copy as well.
From your home page to your bio to your contact page, this is how you’re selling people on you.
With your website copy….make sure you’re always answering the question “why?”.
Speak to people’s needs, especially their emotional ones, and make it clear why they should pick you.
What problem of theirs are you solving with your product or service?
And always have a CTA (call to action). Get them to take the next step...read your blog, buy your ebook, book a call with you on every page. .
.. Once your ideal clients and customers come on over to have a little chit chat, offer them a lil somethin’ something’.
👉Killer Website Tip #2: Use it to grow your email list
Something of value...whether that’s an ebook, a video, a cheat sheet...ANYTHING!
Have an area on your website where people can opt in to receive their gift, then ask them for their super valuable email address, so you can start marketing directly to them.
This is how you really impact your bottom line and it ain’t a secret.
Your website is really your cash machine and is a great (and necessary) tool to grow your business.
Growing your email list through your website means you can speak directly to your target audience, instead of trying to battle social media algorithms.
It’s also great for learning more about who is visiting your space and converting those people into customers.
On top of a slick looking website, you’re going to want to have content to engage your followers and potential clients.
You could start a blog on your website and get people to sign up for your newsletter.
….oh hello there again email address!
There are so many possibilities.
The kind of engagement and growth you can achieve through your email list is amazing!.
. .We’ve talked about growing your online presence before (check out the blog if you missed it!)
👉Killer Website Tip #3: Connect with people through your branding
Your online presence is critical because this is how people are going to get to know you, interact with you...trust you.
Think of your website as your command center, the hub of your online presence.
So girl, you gotta keep your branding game on point.
From the photography to the typography, this is where you showcase yourself to the world.
This is the fun part!
Deciding on your brand and how your website is going to look is like redecorating your home.
Some people do it on their own — Wordpress and Squarespace both have a ton of ready-to-go themes where you can plug and play. I built mine on 3 Step Solutions. You can run your email campaigns through there as well. Bonus.
Or if you have some extra cash and want to get someone to make one for you, that works too!
But no matter how it gets built, make sure it represents you and your brand.
Having a killer website will seriously open up a world of possibilities for you and your biz.
If you need some added inspiration, do some research. Go check out the websites of the people you love and follow that are in your industry.
What are they doing?
No need to reinvent the wheel. Just stay true to yourself and your brand and the rest will fall into place.
I look forward to seeing you on the world wide web girl!
What is your biggest struggle in developing your website? Let me know in the comments, I’d love to help you out!