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How to Attract Your Ideal Client and Build Your Personal Brand Like a Boss

Post by: Hayley Hobson in Uncategorized
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When you’re first starting out in your biz, the world can seem like a big scary place.

And by big, I mean reeeeaally big.

I’m talking 1 billion active monthly users on Instagram and over 2 billion on Facebook, never mind the rest of the internet.

There are bajillions of people out there you could potentially reach online.

But if you’re standing there with a megaphone, trying to sell your product to ALL those peeps, you’re not going to be heard (no matter how loud you are).

So when it comes to your personal brand, the biggest favor you could do for yourself is narrow your audience.

I love working with female entrepreneurs and helping them build their brand and online biz.

And I’ve noticed the number one thing they’re confused about is what their personal brand is.

Guess what….

It’s you!

That’s right — go stand in front of the mirror, look at that pretty face of yours and realize building your brand is easier than you think.

Because you’re it baby.

We’ve talked about building your personal brand before (check out this blog post!)...

But if you’re just tuning in, having a visual identity is hella important.

And it means more than just the typography on your website, your logo or the product itself.

It’s NOT the product, it’s you.

When I quit my job as a lawyer and started teaching yoga and pilates, I had to look inside myself and figure out what my personal brand was.

You can take a yoga class anywhere, but I wanted people to come to MY yoga class.

People buy things because they’re emotionally attached to the result.

As a yoga instructor, I’m the one people needed to connect with. I was the product.

And before I knew it, my personal brand came together and I was looking back at a class full of beautiful women sitting in goddess pose.

My brand has definitely evolved over the years.

It expanded into wellness on a deeper level and I became a health coach.

Then it expanded even more into network marketing and being an educator, communicator, speaker and an author.

But through it all, I’ve always spoken to my ideal client, not the whole world.

Watch this video to learn about how to narrow your brand and attract more of the people you want to work with:



If you’re too generic, you’re not going to make those REAL connections you need to make.

Think of it this way...you’re standing in line at your favorite coffee shop and you start talking really loudly to no one in particular.

First of all, you’re going to look like a crazy person…

But secondly, most people will probably tune you out and go back to their Americanos.

Your message will be as watered down as a bad cup of joe.

BUT, if you tap the cute guy ahead of you on the shoulder and start speaking directly to him, I guarantee he’s going to listen.

So before you even start thinking about that first blog post or your first Facebook Live...

Let’s figure out who your ideal client is and start tapping them on the shoulder.

First step, create your client avatar: the person you want to sell your product or service to.

Ask yourself:

What is their name?
How old are they?
Where do they live?
Are they single? Married?
What are their hobbies?
What do they do for a living?
How much is their annual salary?
What are their worries and fears?
What are they passionate about?
Where do they shop?

Write down your answers and voila, you’ve completed an exercise that will help you target the right people.

And your marketing will vastly improve because your audience will feel like you know them so well, it’s like you’re talking directly to them!

After you’ve figured out who you’re speaking to, it should become clear how you should speak to them.

And that language should be consistent throughout your biz — from your blog and emails to your Instagram posts and website copy.

Soon enough, you’ll be making real connections and those ideal clients are going to become real life customers and clients.

Keep in mind, your brand will evolve as you gain experience and figure out what works and doesn’t work in your biz.

And you also may want to develop more than one avatar if you’re selling a few different products and/or services.

For example, I have an ideal client avatar for my oils biz and then I have an ideal client avatar for my high-level coaching.

Once you’ve figured out who you’re selling your products and services to, think of that ideal client whenever you sit down to do anything!

If you’re writing a Facebook post, think of your avatar.

If you’re writing a blog post, think of your avatar.

When you’re creating a new offer or designing a new ebook, think of your avatar!

Write to them, speak to them...and they shall come.

I look forward to seeing your personal brand out in the world.

In everything you do, be yourself and the rest will fall into place.

What has inspired your personal brand? I want to know! Let me know in the comments.

XO,

Hayley


P.S. My free private group on Facebook — Consciously Creating the Whole You — offers even more tips, advice and strategies on growing your biz. Join nearly 3,500 other members today! You’ll gain new insight on building your business, and have some fun while you’re at it. Check it out and join us at: www.facebook.com/groups/consciouslycreatingyourwholeyou/


12 Dec 2018
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