Kombucha, turmeric and oat milk… what exactly do those things have to do with an email list? You’re about to learn, my friend. It all comes down to the people you’re attracting to your list, and how their interests cross with yours. In other words, it’s about making sure you’ve got an audience of ravin...

Just wondering: How many times has someone told you this… If you’d just start speaking to your ideal client the way she wants to be communicated with…. Then sales wouldn’t be an issue anymore. And how many times have you heard that and then wanted to chuck your phone at that person out of frustration because your next thought was this: I d...

Agree or disagree: it’s kinda this thing to talk about being a hot mess, or even take pride in it right now, isn’t it? There are mugs, notebook covers, insta-quotes, necklaces, t-shirts… all of it proclaiming “I’m a hot mess and proud of it” in some form or another. I even have a cute little hat that says...

How many times have you been scrolling social media and had these thoughts run through your brain… Wow. She’s really got her shiz together. Wish I could figure out how she’s doing that. Or… she’s made WAY more progress in her biz than me and has half the followers I do. Or… no one ever comments on my stuff. Which means they hate it....

Can we just acknowledge for a sec how much website design has changed even just over the last decade? It used to be you could create a page in Microsoft Publisher and sync it to your domain and call it good. (... anyone even remember MS Publisher? Or is that aging me?) It didn’t matter what it looked like. Didn’t matter if the photog...

Have you ever worked super hard on a piece of content - maybe it was a podcast, a blog post, or even a social media post… you poured everything into it, got it out into the world… and it flopped? No downloads. No comments. No hearts. No emojis. Nada. Or you have a really amazing promotion, and you just KNOW it’s going to be a slam dunk. So y...

Question for ya: When did you first hear about the idea of “personal branding”? Within the last few years? Seems like with all the influencer hype this whole concept of personal branding became a thing. But… personal branding is not new. Like at all. It’s about as old as, well, life on the planet. If...

“I can’t believe you’d pay that much!” was the message that came into my DMs a few nights ago. “I can drive a couple miles down the road and get that same thing for a quarter of the price. I mean I could buy FOUR of them for the price you’re charging. It’s outrageous!” Clearly I’d tri...

Something major happened with Instagram recently, my friends. Did you catch it? Instagram removed likes from all their posts. Yep. Gone-zo. Poof. Now, instead of seeing a tally of likes on a post, you’ll see something like “your mom and hundreds of others like this post” or “liked by thousands of people”. Kinda weird, right? ...

Have you ever had a moment where you were on the verge of tears… in public? You were doing your best to hold it back. But with every blink of your eye, the stinging got stronger. Maybe you turned your head from side to side, willing the tears to absorb back into your eyeballs … but they just weren’t going to cooperate, so you let it go. ...

I think you may be wasting your time on your business. Yep. Just shootin’ straight with ya. All that time you’ve spent following up with leads, sending emails, writing social posts… all.of.it may have been a huge waste. In fact, if I were you, I’d just stop. For a minute anyway. I mean, don’t get me wrong. Those things have ...

I remember that feeling so vividly. Cruising on the bike… If I could just maintain my position, I’d gain all the distance on the run… I was on fire. And just like that I was flat out on the ground. And the pain in my hip was unbelievable. What had just happened? Was my race over? After all those months of training? ...

“I don’t know if I can do this. I’m not like you.” When she said that, I had to bite my tongue. Which is super hard to do because I’m all about no BS, get rid of the excuses, and get shiz done. But I knew in that moment, no amount of hard truth was going to do it (and this is part of what being a good coach is about… being in tune with your clients)....

We’ve all had that moment… You’re in conversation with someone and they’ve mentioned something specific you know you could help them with. Your internal debate begins - “Do I tell her about this oil that I know would help? Nah, she’d probably think I’m trying to sell her something. Well, I kinda am trying to sell her something. But not real...

We’re all searching for connection. To each other, to the places we go, to the products we buy… And most of us find that deep kind of connection through storytelling. A story can inspire you, motivate you to create a change, cause you to take action, change your perspective and so much more. And that my friends, is the key to ...

Do you ever read my headlines and just think to yourself… “um, yeah… I’m so sure.” It’s okay if you do. I know a few have probably had an eyebrow raise reaction to something I’ve written. When I spend 99% of my time talking about how living a dream life is possible, it’s bound to be met with some side-eye from time to time. Maybe ...

People are always shouting claims all over the place.. “7 days to the body you deserve!” “Make this ONE change and you’ll finally be happy!” “10X your profits with my 10 step plan!” Except I wasn’t being shouted at… I was scrolling my inbox. Delete. Delete. Delete. ...

Let’s take a trip. Do you remember, back in school, when you wanted to learn something and you had to go to the library to research it? Like if you wanted to know about the best ways to train your dog, you literally went to the library and checked out an actual book. #hahaha We laugh now but at that time,...

Before I was a dōTERRA anything, I worked at a health club teaching Pilates and yoga. I was a little more than just a teacher, though. I was the Mind Body Coordinator and that meant I was managing 35 other teachers and 105 classes on the schedule in addition to teaching my own classes... like the badass I am 😉 I loved it. Not just be...

Have you ever been stuck in a rut? Pffff, I know I have. It’s really easy to fall into the “Comfortable” trap. Because let’s face it, the other “C” word can be pretty scary. That’s right: Change. Are you living a life on autopilot because it’s comfy? And “just enoug...